Parents are being put under pressure to get faster broadband – by their children. Research revealed half the nation’s 5-18 year olds want a fast-reliable internet connection for streaming TV services, online gaming and keeping up with friends on social media.
As a result, almost half mums and dads have changed broadband provider in the past five years – and of those one sixth did so because their child wanted quicker connection.
In London alone, nine in 10 said fast internet connection is important to their children. Over one third of parents admitted their child ‘influences’ their purchasing behaviour when it comes to broadband providers and four in 10 said their offspring’s online usage makes them feel ‘pressured’ to have quicker connection.
Charles Davies, Hyperoptic’s MD ISP said: “Children and teenagers are driving a need for ultrafast broadband with 4k streaming and online gaming relying on fast services with rock solid reliability.
”With the school holidays underway, this need for speed is sure to increase.
Surprisingly, 17–18 year olds were found to be the most demanding when it comes to the internet, and spend around three hours a day using it, compared to the average of one hour and 45 minutes.
Our research was conducted as part of a campaign for Hyperoptic carried out by our sister company 72Point, helping to land exposure across a variety of media outlets, including Express, Star, Sun and Mirror.
