What do you get most excited about when jetting off abroad? Our survey found Brits go away to sample different cuisines from around the world.
Our study of 1,000 UK holidaymakers identified Italy as the number one destination when it comes to travelling abroad for the food. The study also found two-thirds consider themselves to be a “foodie”, with a particular interest in trying new dishes and enjoy authentic world specialities.
More than half “love” the chance to tuck into foods they would never try at home – with the Caribbean, Vietnamese and Scandinavian topping their cuisine bucket lists. With 27 per cent of our poll claiming they have eaten the likes of insects, fermented food, dishes containing bodily fluids – and even live animals.
James Clarke, general manager for Travelzoo UK, said: “Increasingly, UK holidaymakers are travelling abroad with the primary aim of gaining new experiences – doing things they’ve never done before. And as the research shows, food is right at the centre of this – it’s such a crucial part of understanding a country and its culture.”
Half of those polled will routinely search which restaurants to visit or which dishes to try, before choosing where to visit next, and 52 per cent said they prefer to eat at local independent restaurants to get the most authentic experience possible.
This research was part of a wider PR campaign by our sister company 72Point for Travelzoo, a travel deals site on hotels, holidays, cruises and flights.
