It’s official: Football is the UK’s biggest passion, our poll for Etoro has found. Travel was also held in high regard by the 2,000 respondents, with one in eight fancying themselves as a globetrotting enthusiast.
Listening to music, baking and going to the gym were other popular pursuits enjoyed by the British public.
Finance trading site eToro found adults spend £968.43 a year and over seven hours a week on their passion. with UK Managing Director Iqbal Gandham said: “Football infiltrates the lives of millions. So it’s no surprise so many get swept up in its rivalry and drama.”
“Our research has found many of our most enduring interests are discovered at an early age, through family or friends, and the sense of fandom which builds following your favourite football team with your loved ones is designed to generate this kind of lifelong passion.”The research was part of a wider news generation campaign by our sister company 72Point, the campaign was commissioned by eToro. This campaign achieved wide-spread exposure, landing coverage in 6 publications.
